Korean Drinking Culture Guide: Soju, Makgeolli & Craft Beer Explained
Imagine arriving in South Korea, eager to immerse yourself in its dynamic culture, only to find yourself confused by the complex etiquette of a communal soju toast or unsure which makgeolli to order. Korean drinking culture is a fascinating blend of tradition and modernity, deeply woven into the social fabric. From the ubiquitous green bottles of soju to the rustic charm of makgeolli and the rising popularity of craft beer, navigating this landscape can be as exhilarating as it is daunting for first-time visitors. This guide will demystify the essential beverages, customs, and evolving trends of 2026, ensuring you can confidently raise a glass like a local.